From Zero to Hero: A Guide to Creating Social Media Accounts for Established Brands
So, you have decided to get social…but you do not know where, when or how to start?
Social media has become an essential tool for businesses to reach and engage with their customers. If you're starting from scratch with social media for an established brand, it can be overwhelming to know where to begin. Here are some steps to help you get started:
1. Find Your Demographic
Before creating social media accounts, it's important to understand your target audience. Who are your customers? What age group do they belong to? What are their interests and preferences? Answering these questions will help you create content that resonates with your audience.
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2. Choose Your Social Media Platforms
Once you have a clear understanding of your target audience, you can choose the social media platforms that are most relevant to them. For example, if your audience is primarily on Instagram, there's no need to create a Twitter account. Some popular social media platforms include:
Facebook
Instagram
Twitter
LinkedIn
Pinterest
TikTok
Key Tip! Look for where your competitors are as well. If they are on Instagram, Twitter and Facebook…you NEED to be on Instagram, Twitter and Facebook!
3. Create a Branding Kit
Your branding kit should include your brand's logo, fonts, color scheme and any other visual elements that represent your brand. Consistency is key when it comes to branding, so make sure to use these elements across all your social media platforms.
When it comes to social media, visual content is key. One way to make sure your social media accounts stand out is by including a photo gallery.
This can be a collection of high-quality photos that showcase your brand, products or services. It's important to make sure these photos are visually appealing and align with your brand's aesthetic. Once you have your photo gallery, consider uploading it to a cloud so that team members can easily access and add to it.
This will ensure that your social media accounts have a consistent flow of fresh, engaging content. For example, if you're a local eatery, you can include photos of your food, location, team members and overall ambiance to give followers a taste of what they can expect from your establishment.
4. Set Up Your Accounts
Once you have chosen your social media platforms, it's time to set up your accounts. Make sure to fill out all the necessary information, such as your bio, profile picture and website link (utlize biosites or linktree). Use your branding kit to create visually appealing profiles that align with your brand.
5. Plan Your Content
Creating a social media content calendar can help you plan and organize your content in advance. Use a scheduling app like Hootsuite or Loomley to stay consistent. This will ensure that you are consistently posting content that resonates with your audience. Make sure to include a mix of promotional and educational content, as well as user-generated content.
6. Engage with Your Audience
Social media is a two-way conversation. Make sure to engage with your audience by responding to comments and direct messages. This will help you build relationships with your customers and create a loyal following.
Creating social media accounts for an established brand can be a daunting task, but by following these steps, you can create a strong social media presence that resonates with your target audience. Remember to stay consistent and authentic to your brand throughout the process.
